. Canadian grocer January-June 1908. Guarantee SONS ESTABLISHED trade mark is backed by our reputation of 75years, and appearing on our famous Quaker BrandSalmon warrants highest perfection obtainable. The British Columbia Packers Association in packing Quaker Brand followed our instructions to theletter. The result is highest grade Sockeye Salmon fromFrazer and Skeena rivers, and most attractive packageto-day offered Canadians. It is to your advantage to stock Quaker Brand SalmonOrder to-day. QUAKER , flats, - $ QUAKER 8ALM0N, tails, • Mathewsons Sons WHOLESALE GROCER
. Canadian grocer January-June 1908. Guarantee SONS ESTABLISHED trade mark is backed by our reputation of 75years, and appearing on our famous Quaker BrandSalmon warrants highest perfection obtainable. The British Columbia Packers Association in packing Quaker Brand followed our instructions to theletter. The result is highest grade Sockeye Salmon fromFrazer and Skeena rivers, and most attractive packageto-day offered Canadians. It is to your advantage to stock Quaker Brand SalmonOrder to-day. QUAKER , flats, - $ QUAKER 8ALM0N, tails, • Mathewsons Sons WHOLESALE GROCERS202 McGILL STREET, - MONTREAL I. REINDEER condensed COFFEE Hot Water %^ft~ ff} RequiredA CUP OF COFFEE A SPLENDID SELLER S TRURO CONDENSED MILK CO., Limited, TRURO, # % TIT* 21 THE CANADIAN GROCER Words of Wisdom for Manufacturers and Jobbers THAT YAWNING WASTE BASKET If business men who use circulars ex-tensively for the purpose of makingsales of goods or manufactured articleswould sit down and do a little hardthinking they would doubtless savethemselves a lot of trouble and a consid-erable sum of money each year. Butunfortunately they are too busy withother matters to devote much thoughtto the subject of advertising. So theyhire somebody to look after the depart-ment and let it go at that. There seems to be prevalent an ideathat circulars are the cheapest and bestmediums for reaching the public andthat if they are well written and beauti-fully printed they will pull business outof a. stone. How many of those who cherish thisfond delusion have definite facts to sup-port it ? Not one in a hundred. In somelines o
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