. Florists' review [microform]. Floriculture. 12 The Florists^ Review JOLY 24. 1S1». slow down, feel the need of advertising again, or more, and then he will find that it's twice aa hard to get a customer back as it is to keep him. The r. T. D. Window. The illustration shows a window that requires little cut flower stock, which will spoil and be lost. Yet it is decidedly a florist's window, and one advertising an extraordinarily well paying branch of the business, the tele- graph delivery system. You know that Albert Pochelon, of the L. Bemb Floral Co., Detroit, is an ardent supporter of the t
. Florists' review [microform]. Floriculture. 12 The Florists^ Review JOLY 24. 1S1». slow down, feel the need of advertising again, or more, and then he will find that it's twice aa hard to get a customer back as it is to keep him. The r. T. D. Window. The illustration shows a window that requires little cut flower stock, which will spoil and be lost. Yet it is decidedly a florist's window, and one advertising an extraordinarily well paying branch of the business, the tele- graph delivery system. You know that Albert Pochelon, of the L. Bemb Floral Co., Detroit, is an ardent supporter of the telegraph delivery. So ardent a sup- porter is he that all his friends become supporters also. In this window he has the rustic ef- fects mentioned before, stream of water and rapids, an aeroplane and also the telegraph delivery feature well played up. Both the flower shop and telegraph office, with the wires connecting them, are conspicuously placed. The messen- ger directly in front is extremely strik-' ing to the eye. A window such as this brings strongly to the attention of many people the wire delivery of flowers. There are plenty of other features which can be well employed. Now is the time to start on the window. Make it an ad- vertising display. TAKE TOUS PIPE ALONG. An amusing incident occurred today. While looking outside our store window my attention was called to men working across the way who seemed to work as though they didn't care "whether school kept or ; The idea seem- ingly was to do as little as possible in order to make the job they were on last as long as possible, and they certainly meant to do it. One of 6ur employees also noted the indifference of the men to their job, and remarked that the job must be a day job and not a contract one, for if it were a contract job they would have to hustle ? along with their work. Then he told me about a certain employer who, whenever he had a job that was taken at a con- \ price, saw to it that the
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
