Canadian grocer July-September 1919 . excite the imagina-tion and stimulate a buying impulse that is irresist ible. Does the advertising of the home merchant stim-ulate the imagination? Well not that you could notice,in the average case. vertising that have been doing servicesince the day of the Pharoahs, whenthey were first chiseled in stone. No^^ punch, no originality, no cuts, nothing spectacular, attractiveor compelling. It was in thesetowns that the merchants saidthey had little faith in adver-tising in the home paper, and itwas in these towns that theywailed over the disloyalty ofthe cit
Canadian grocer July-September 1919 . excite the imagina-tion and stimulate a buying impulse that is irresist ible. Does the advertising of the home merchant stim-ulate the imagination? Well not that you could notice,in the average case. vertising that have been doing servicesince the day of the Pharoahs, whenthey were first chiseled in stone. No^^ punch, no originality, no cuts, nothing spectacular, attractiveor compelling. It was in thesetowns that the merchants saidthey had little faith in adver-tising in the home paper, and itwas in these towns that theywailed over the disloyalty ofthe citizens in sending their or-ders to the mail order one accord they announc-ed that it was useless to put ona bargain sale in that town. for combatting the mail-order business. It is almost pitiable to pick up many of the country weeklies and find throughout the stereotyped forms of ad- Editors Outlook Limited Incidentally, the publisher of the news-paper was almost as sound asleep as themerchants. Week after week he allow-. * O Interior of the Artthel Simard store at Cabri, Sask. The table in the foreground is always used for the display of seasonable goodaor to dfeplay special offerings advertised in the newspaper. An unusually fine feature of this store are the skylights, of whichthere are two, and which turn an otherwise dark store into a sunlit, cheery place. Mr. Simards store has grown so rapidly that hewas forced to place the extension on the rear from where the steps are shown in the photograph. 26 CANADIAN GROCER September 19, 1919 THIS SALE nil!. » ihoul toti ed their advertising to run withoutchange. If they were not enough inter-ested to boost their own business, heshould worry. Week after week he ac-cepted their copy wihtout remonstratingwith them on the futility of putting insuch announcements, or endeavoring—if indeed they knew how, to educatethem to more mo- l^^^^^^^^mmmd e r n methods. Many publishers ap-pear unable tograsp the fact thata merchant w
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