. Canadian forest industries January-June 1915. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. 34 CANADA LUMBERMAN AND WOODWORKER January 15, 1915 is even now being slowly accomplished. Progress would speeded up if the industry were in such healthy condition as to attract and reward the best type of technical men as logging and manufacturing specialists. Representative lumbermen through the Northwest realize that the same methods must be adopted to market lumber that have been proven successful in the marketing of tobacco, cement or farm implem
. Canadian forest industries January-June 1915. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. 34 CANADA LUMBERMAN AND WOODWORKER January 15, 1915 is even now being slowly accomplished. Progress would speeded up if the industry were in such healthy condition as to attract and reward the best type of technical men as logging and manufacturing specialists. Representative lumbermen through the Northwest realize that the same methods must be adopted to market lumber that have been proven successful in the marketing of tobacco, cement or farm implements. Every citizen must be taught the qualities and uses of lumber, and just as the tobacco people endeavor to teach the boy to chew, the lumbermen must unite to teach the boy to handle tools, build, be his own carpenter. Technical schools, engineering schools, must no longer be permitted to specialize in teaching to budding en- gineers and architects the qualities of steel and cement, to the total neglect of timber. The best salesmen, the most successful organizers of selling campaigns, in the whole of America must be attracted to the lumber industry to devise and carry out means of arousing in the consumer an admiration for the many qualities of timber, to make it more easily possible for any citizen to buy the timber he needs, to inject into the retail lumbermen a greater capacity to work the market that lies before his door. Someone may say "this is too ambitious a program"—I say "no program is too ambitious for the greatest in- dustry in the ; The success of this program depends upon being able to devote to constructive salesmanship the energy which, in the lumber industry is now devoted to price-cutting competition—destructive salesmanship. The lumberman's competitors would not be able to carry on this suc- cessful selling organization if they were not allowed to fix their prices at a profitable level and devote a proportion of their rec
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