. The Pharmaceutical era. s types, thatthe setting of advertisements is an artistic occupation,and that the object in view is to get people to read thingswhich they are not particularly anxious to read. To theprinter is delegated the task of putting the sugar coatupon the advertising pill. He must make it easy to can bespeak for him an increasing patronage fromtraders in drugs, wlio are very much alive to the factthat convincing arguments in favor of such disagreeablethings as pills and plasters need all the possible graceswhich good typography can confer. What Advertising good
. The Pharmaceutical era. s types, thatthe setting of advertisements is an artistic occupation,and that the object in view is to get people to read thingswhich they are not particularly anxious to read. To theprinter is delegated the task of putting the sugar coatupon the advertising pill. He must make it easy to can bespeak for him an increasing patronage fromtraders in drugs, wlio are very much alive to the factthat convincing arguments in favor of such disagreeablethings as pills and plasters need all the possible graceswhich good typography can confer. What Advertising good advertising is just real good hard sense,honestly , and its within any mans power tobecome an advertiser who reaps results. It only meansgetting down to the real earnestness of the matter, elim-inating all forms and restrictions, andstudying it and planning it just exactly with the samemeasure of good judgment as you do the other parts ofyour business.—West Superior (Wis.) Leader. (Cut No. St2.). When You Think of the possible emergencies requiringmedicine; of the too common practiceof having medicine scattered aboutthe house where it cant be foundwhen wanted; and the fact that med-icine should be kept out of the reachof children, you will agree with usthat every family should have a Medicine Chest. You will also agree with us that ourprices for medicine chests are rea-sonable. We have three sizes and styles and they cost $ $ and $ —not much to pay for being safe and feeling safe. KNIGHT & DAY. Druggists. The Usual Difficulty. Perhaps about one [K>rson out of one thousand knowswhat to say in an advertisement. The average man,when he sets out to advertise his wares, is too anxiousto say all there is to say about them in one announce-ment. A certain nervousness characterizes his move-ments which is disastrous to his plans. If he really hasa meritorious article his ambition is to indiue the publicto believe his statements relating thereto, and the f
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Keywords: ., bookcentury1800, booksubjectdrugs, booksubjectpharmacy, bookyear1
