. Hardware merchandising January-March 1911. is seemingmiracle was being wrought, his replywas : Advertising. It must be con-fessed that anything which can bringabout such a large and regular volume ofbusiness at this time of year must be in-deed well worth trying. Many Stove is gratifying to note that hardware-men seem to be as a class fully awaketo the wisdom of advertising at the pre-sent season of the year. A glancethrough a bundle of newspapers, gather-ed from all sections of the country, willreveal any number of stove ads., somegood, quite as many bad and a great112 man
. Hardware merchandising January-March 1911. is seemingmiracle was being wrought, his replywas : Advertising. It must be con-fessed that anything which can bringabout such a large and regular volume ofbusiness at this time of year must be in-deed well worth trying. Many Stove is gratifying to note that hardware-men seem to be as a class fully awaketo the wisdom of advertising at the pre-sent season of the year. A glancethrough a bundle of newspapers, gather-ed from all sections of the country, willreveal any number of stove ads., somegood, quite as many bad and a great112 many indifferent. One of them, gleanedat random, from a number of recent here reproduced. Colwell & Jennings, Fredericton, ,have on the whole a very good advertise-ment. The lay vout is not attractive butthis can probably be laid at the door ofthe printer. The heading Something Something You Should Know! CAPITAL FAVORITE RANGES Bake WellCook WellHeat Well Price as Low as Ranges of Inferior Grade. SOME REAL BARGAINS SaL, March 11. Colwell & Jennings The Home Furnishers. t-m^^VLmseasa An Ad. which has Some Good Pointsand Some Bad Ones. you should know is hackeneyed but ithas a certain element of force. This have been much improved had areal price talk been inserted. Price aslow as ranges of inferior grade, is notconvincing. Figures talk. Have theprice down in black and white and cus-tomers will come in to talk the matterover with you. Stove Window Displays. Advertising is not limited to printersink. The store window is one of thebest publicity mediums that the stovedealer has at his command. It is unfor-tunately true that a great many dealersneglect to take advantage of the oppor-tunity their store windows present ofgiving a live, forcible talk on the qual-ity of their goods to everyone who pas-ses the shop. A good window displaytalks, literally talks, to the many dealers leave all their talkinguntil the customer comes in ; conse-quently, their audie
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