The principles of advertising arrangement . 7i Bmr inn IDC trate the subject ofthe counted on oneside of a street carto-night sevencards, in not one ofwhich the illus-trative matter re-ferred directly towhat was said inwords, or, in myopinion, added in jjthe least to the val-ue of the advertise-ments. Cateringcontinually to thispicture book, kin-dergarten age isgiving the publicless credit for sensethan is its due. Decorative matteris a much greaterproblem than il-lustration. Decora-tive matter means bo rd e rs, ornamentsthrown infor thesake ofspace fill-ing; bitsof trashwhere,
The principles of advertising arrangement . 7i Bmr inn IDC trate the subject ofthe counted on oneside of a street carto-night sevencards, in not one ofwhich the illus-trative matter re-ferred directly towhat was said inwords, or, in myopinion, added in jjthe least to the val-ue of the advertise-ments. Cateringcontinually to thispicture book, kin-dergarten age isgiving the publicless credit for sensethan is its due. Decorative matteris a much greaterproblem than il-lustration. Decora-tive matter means bo rd e rs, ornamentsthrown infor thesake ofspace fill-ing; bitsof trashwhere, ifthe line isnot filled,we put insomethree- i! What New York State Thinks. 0( TheApplied Arts Drawing Books :9 t: leaved clovers orjj gothic windows orjj medallions cop-ied from a Frenchperiod, or any-thing else thathappens to turnup—generally, themore inappropri-ate the better. Allthat stufif in thevernacular istermed decora-tive material. T want at thispoint to call atten-tion to the differ-ence between deco-rative materialand ornamentalmaterial. There isa clear line drawnin interior decora-tion, in carpets, :: e: ? • i: i:ui TWO TYPES OF DECORATIVEMATTER, BAD IN COMBIXATION,UNRELATED IN MOTIVE, BADIN AMOUNT. CENTERPIECE . TOO LARGE. TOO HEAVY AND tCXtllCS, rUgS, COS-TOG LOW IN PLACEMENT, (umcs, stagc Set-tings andotherphases ofdesign be-tween theterm deco-ration andthe termornamen-t a t i o weall seethat dif-ference I
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912
