. Florists' review [microform]. Floriculture. HAT is the use of grow- ing a splen- did lot of stock unless one has a means in view of letting the trade, be it wholesale or retail, know what he has? Then, what is the use of selling if one hasn't a System of bookkeeping to keep proper record of the sales, not only to know where he stands financially, but for future refer- ence, to know what quantity to grow the coming year? We can thereby elim- inate that awful pest of both retailer and wholesaler, gluts, and not have to run to some department store to un- load stock. A preventive of gluts, whic
. Florists' review [microform]. Floriculture. HAT is the use of grow- ing a splen- did lot of stock unless one has a means in view of letting the trade, be it wholesale or retail, know what he has? Then, what is the use of selling if one hasn't a System of bookkeeping to keep proper record of the sales, not only to know where he stands financially, but for future refer- ence, to know what quantity to grow the coming year? We can thereby elim- inate that awful pest of both retailer and wholesaler, gluts, and not have to run to some department store to un- load stock. A preventive of gluts, which means a preventive of antago- nism among brother florists, can be had through these two means. How to Advertise. Advertise judiciously and insistently. There are poor ways of advertising as well as good ones, and best results can- not be obtained without careful study. Select a medium which you know reaches the most desirable customers, make your advertisement brief and to the point, and above all make your opening display interestinjf and at- tractive. Put yourself in the public's place. How many advertisements do you read that are not started with some catchy phrase, unless you are looking for that particular line of stock? And there are few people who pick up a paper to find out who is sell- ing flowers the cheap- est, or what the most seasonable flower is. It is up to us to catch their eye and make them see who is who in the flower and plant line. Last St. Valen- tine's day I decided to use a slide in all the picture shows in town. One can ob- tain these slides at the oflBce of our daily paper. I am well ac- quainted with the ad- vertising manager of this paper, and he asked me why I did- n 't use his paper for an advertisement. I told him I thought the shows would reach more people. His only reply was, "Then why do the picture shows in this town use one whole page of my paper to advertise their shows if your theory works. A paper read before the Texas State Florists
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
