. Florists' review [microform]. Floriculture. ^ Send Flowers to cheer the side and please the well &&& I I i^' y°" happen to be far from \, J[honie and it should sudden- ly occurtoyouthat it was Mother's, Wife's, or Sweetheart's birthday you can let her know that you remembered by stepping into the shop of the local Rotary Florist, and he, by means of a telegraph system, can deliver flowers to the loved one within a few hours- same price as at home, except c(jst of telegram added The Telegraph Association is a group of the best and most re- liable men in the Floral industry, w
. Florists' review [microform]. Floriculture. ^ Send Flowers to cheer the side and please the well &&& I I i^' y°" happen to be far from \, J[honie and it should sudden- ly occurtoyouthat it was Mother's, Wife's, or Sweetheart's birthday you can let her know that you remembered by stepping into the shop of the local Rotary Florist, and he, by means of a telegraph system, can deliver flowers to the loved one within a few hours- same price as at home, except c(jst of telegram added The Telegraph Association is a group of the best and most re- liable men in the Floral industry, who fill telegraph orders as con- scientiously as they would your verbal or written order. Associated Rotary Florists The Telegraph Delivery Idea. are considerably in excess of the aver- age. Between sixty and seventy per cent of the monthly copies are mailed to the home addresses of the subscribers, thus coming to the attention of the wives and other members of the fam- ilies. A Rotary Scheme. Tlie first advertising of the associated Rotary florists in the organization pub- lication evidently was productive of good returns, for at last year's Rotary convention at Cincinnati the leaders planned to raise a fund to be expended for and to guarantee continuous adver- tising in the magazine during 1917. Ac- cordingly, Rotarian Thomas II. Joy, of Nashville, Tenn., secretary of the flo- rists' division, assisted by William C^ Gloeckner, of Albany, N. Y., then chair- man, circularized Rotary florists with letters asking contributions to an ad- vertising appropriation. After a bit of hammering, about 100 members re- sponded to the call, each subscribing an average of $10. Having thus acquired the wherewithal, thanks to their gumption and determination, the officers of the division contracted for twelve full pages in The Rotarian, be- ginning with the December issue of last year. The accompanying illustrations are reduced reproductions of four of the advertisements that have appeared so
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
