Moving Picture News (1911) . Agents for Motiograph and Powers machines—full lineof parts. HON. SIR. VIS ANTI-TRUST FILM COMPANY 128 WEST LAKE ST., CHICAGOBranch Office Branch Office Grand Rapids, Mich. Minneapolis, Minn. 14 THE MOVING PICTURE NEWS PROGRESSION AND THE ORTHO FILM Our Roving Commissioner IFOUND out the other day in my wanderings that theOrtho Film Co., whose offices are at No. 40 EastTwelfth street, are not at variance with Progress, buton the contrary go with it hand in hand. It is astounding to see the rapid strides that the movingpicture business is making. The moving pi
Moving Picture News (1911) . Agents for Motiograph and Powers machines—full lineof parts. HON. SIR. VIS ANTI-TRUST FILM COMPANY 128 WEST LAKE ST., CHICAGOBranch Office Branch Office Grand Rapids, Mich. Minneapolis, Minn. 14 THE MOVING PICTURE NEWS PROGRESSION AND THE ORTHO FILM Our Roving Commissioner IFOUND out the other day in my wanderings that theOrtho Film Co., whose offices are at No. 40 EastTwelfth street, are not at variance with Progress, buton the contrary go with it hand in hand. It is astounding to see the rapid strides that the movingpicture business is making. The moving picture manufac-turers and their mechanics seem actually to be cannot keep pace with the wonderful improvements thatare daily being sprung upon the wondering world. In everyoffice I visit I find a fixed absorption in the subject—almostto the exclusion of other subjects of interest. The work hasto be accomplished in so fast and furious a manner that it isnecessary for the moving picture manufacturer to pay the. F. W. HOCHSTETTER most rigid attention to business—there can be no side-track-ing there. The Ortho Film Co., of which Mr. F. W. Hochstetter isthe president and manager; Mr. Abe. I. DeRoy, treasurer;Mr. W. E. Armstrong, first vice-president, and Mr. IsraelDeRoy, second vice-president, Mr. R. A. Gamble, secretary,and Mr. Albert Teital, manager of the commercial depart-ment, has been producing feature films, and largely edu-cational subjects. A unique feature of their work is theproduction of films for advertising purposes. For instance,the Heinz pickle factory was taken, showing all the differ-ent departments, its workings, and so forth; and so havebeen numbers of other large factories and places of indus-try. The Colorado Springs Sanatorium has also been taken,showing the treatment given patients there. There is awonderful advantage for advertising in the moving films are sent free to exhibitors. There will be aregular circuit formed, and as
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