Anyone who takes a walk in the vicinity of the Reina Sofía Museum in the coming days will be surprised to see the replica of a giant baby crying inconsolably. This striking image is part of the 'Who doesn't cry, doesn't breast' campaign, initiated by the non-profit brand 'teta & teta' and aimed at achieving a higher degree of protection for breastfeeding in public spaces. The need to safeguard this right, already recognized by the United Nations, is based on the results obtained in the latest study on social tolerance of the phenomenon: one in two women in Spain has had to hide to breastfeed i


Anyone who takes a walk in the vicinity of the Reina Sofía Museum in the coming days will be surprised to see the replica of a giant baby crying inconsolably. This striking image is part of the 'Who doesn't cry, doesn't breast' campaign, initiated by the non-profit brand 'teta & teta' and aimed at achieving a higher degree of protection for breastfeeding in public spaces. The need to safeguard this right, already recognized by the United Nations, is based on the results obtained in the latest study on social tolerance of the phenomenon: one in two women in Spain has had to hide to breastfeed in public without feeling bothered and even percent of them have felt judged when breastfeeding in a public space. “I can't say that everyone looks at you badly, but sometimes it happens. I myself have even been told in a public library that my two-year-old son was already too old to breastfeed. I was quite amazed”, says Raquel López, mother of four children whom she has breastfed without interruption for the last 15 years. Through her work as a maternity advisor at 'Matria', López knows first-hand the great difficulties that women face when breastfeeding their little ones, whether on the street, in a square or in a park. “It is not at all a problem of the past. In our country there are cases every month. The problem is that many times they don't make themselves known because they don't appear in the media,” he says. In the opinion of this Technician in Auxiliary Nursing Care (TCAE), it is an educational issue and its solution can be no other than social normalization: "Our breasts have become very sexualized in recent decades, to the point that there are women who are ashamed to breastfeed in public. We must recover the biological component of our breasts and understand breastfeeding as it has always been: something natural”. As for the very fashionable lactation rooms, spaces reserved for women to breastfeed their children with greater privacy, López is also


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Keywords: baby, bebé, breastfeeding, chidren, child, discrimination, equality, gigante, law, madrid, malnutrition, maternity, museo, nations, nipple, organic, reina, rights, sexualized, socia, sofia, spain, teta, tetayteta, tolerance, unicef, united, week, women, world