. The Cuba review. THE CUBA REVIEW 29 MOVIES SHOW ORANGE INDUSTRY The California Fruit Exchange is using a novel method to advertise a well known orange. The scheme that is now being used in unprecedented in the fruit and produce line and is the first attempt at this form of advertising. The owner of a large circuit of vaudeville houses has booked an act over his entire circuit which shows the transit of the orange from the tree to the consumer, including all the intermediary operations, picking, pack- ing, shipping, etc. Two of the performers show the audience how 12G oranges are packed in a


. The Cuba review. THE CUBA REVIEW 29 MOVIES SHOW ORANGE INDUSTRY The California Fruit Exchange is using a novel method to advertise a well known orange. The scheme that is now being used in unprecedented in the fruit and produce line and is the first attempt at this form of advertising. The owner of a large circuit of vaudeville houses has booked an act over his entire circuit which shows the transit of the orange from the tree to the consumer, including all the intermediary operations, picking, pack- ing, shipping, etc. Two of the performers show the audience how 12G oranges are packed in a box in one minute and 58 seconds. This is the first time in history that the stage has been used to advertise the fruit industry just in this way. Its advertising value is beheved to be very great. RICE IN CUBA The Cuban Secretary of Agi'iculture has sent 100 pounds of rice seed to the various experiment stations of the island. The seed is of all varieties and comes chiefly from Japan and Honduras. A test of these seeds will be made scientifi- cally in order to ascertain what kinds are best adapted to Cuba's soil. Regardmg the chances for American rice being used in Cuba, owing to the impossi- bility of securing a supply from the usual foreign soiu-ces, the Galveston (Tex.) News says that "recent advices from England as to the state of the rice market indicate that the price of rice is so high that the United States may get into Cuba with its low gi-ades at a very high range of values, while there is no possibhty of foreign rices competing with American rices below a basis of $4 a barrel for Hondm-as, and close to that figure for blue rose and ; At present Louisiana rice of the inferior nds which have no market in the United States, can be delivered in Cuba cheaper than the Rangoon rice. A big rice merchant in New York said on October 21st, that the demand from Cuba was prompt after the European war began, but shortly afterwards slackened somewhat, because of ru


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