. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST. PEI7N PITLLS WITH FICTTTBES. Flowers' Tale with Illustrations. Eyes right! Eyes below! And you see in illustration what thousands of pedestrians in the hurry-scurry of Tre- mont street, Boston, Mass., daily pause to notice, stop to study and remain to absorb in the windows of Penn the Flo- rist. The pedestrians remain because there is an extraordinary appeal in this window. It is like a magnetic picture- illustration of a world-old story that attracts all generations. One feels, upo
. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST. PEI7N PITLLS WITH FICTTTBES. Flowers' Tale with Illustrations. Eyes right! Eyes below! And you see in illustration what thousands of pedestrians in the hurry-scurry of Tre- mont street, Boston, Mass., daily pause to notice, stop to study and remain to absorb in the windows of Penn the Flo- rist. The pedestrians remain because there is an extraordinary appeal in this window. It is like a magnetic picture- illustration of a world-old story that attracts all generations. One feels, upon looking at the details of the display, a magnetism not to be resisted in the wealth of flowers and the display of genius in bouquet fabrication. Further, added to the floral attractions, are the photographs depicting the moving spirit of the entire story—the bride, the bridal party, the wedding. Putting such photographs in such a way into such a window is unique. This the public is quick to appreciate. It is a window built on an idea, a neigh- borly and a valuable idea—valuable be- cause the display has played a major part in making the month of September this year the leader in wedding orders for Penn the Florist, a position usually held by October, and neighborly be- cause many other florists will be en- abled to adopt the plan and so build their own wedding business. An Idea as the Aatbor. What is in the windowt There is a kneeling bench, such as is used at wed- dings, with white satin cushions; bride's bouquets of the appropriate combina- tions; some, shower bouquets of valley, some of white roses with valley showers, some of sweet peas with valley showers, as well as old-fashioned bouquets of val- ley. Included also is Penn's new bridal wreath of valley. The aisle posts shown are decorated with gladioli. When the. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of t
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Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
