. Better fruit. Fruit-culture. January, ipso BETTER FRUIT Page 35 Solving Fruit Growers' Problems Continued from page 6. through the purchase of orchard sup- phes and in production activities of various kinds, such as the use of trac- tors, in pruning, fumigation and har- vesting. It should reduce the cost of packing by the purchase of packing house supplies and by cooperative pack- ing; it should reduce the cost of distri- bution to the wholesale trade, and by even distribution and national adver- tising it should help place the wholesale and retail distribution of fruit on a merchandising ra
. Better fruit. Fruit-culture. January, ipso BETTER FRUIT Page 35 Solving Fruit Growers' Problems Continued from page 6. through the purchase of orchard sup- phes and in production activities of various kinds, such as the use of trac- tors, in pruning, fumigation and har- vesting. It should reduce the cost of packing by the purchase of packing house supplies and by cooperative pack- ing; it should reduce the cost of distri- bution to the wholesale trade, and by even distribution and national adver- tising it should help place the wholesale and retail distribution of fruit on a merchandising rather than a specula- tive basis, thereby reducing the distri- buting costs of the trade to the con- sumer. These are public relationships that should be inherent in the legal right of producers to organize. They are responsibilities which no coopera- tive organization can safely ; Details of the Organization. The California Fruit Growers' Ex- change is a non-capital, non-profit asso- ciation of 11,000 growers of citrus fruits who provide the facilities through which their fruit may be sold at cost to the wholesale trade. There are 196 associa- tions of growers in the Exchange, rep- resenting three-fourths of the citrus fruit of the state. An association builds a packing house, harvests the fruit of its members, assembles it in the packing house and there grades and packs it in accordance with the rules of the Ex- change. These associations are financed by the growers and are operated exclu- sively for them. They are managed by a board of directors through a salaried manager. The cost of the packing houses varies from $20,000 to $250,000 or more. The associations of a community federate into a non-profit district ex- change, with a director from each. The district exchange acts as a clearing house between the associations and the California Fruit Growers' Exchange in handling the marketing problems of the associations. There are twenty of these district exchanges. Its
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