. Florists' review [microform]. Floriculture. APBIL e, 1922 The Florists' Review 43 READY FOR THE HOLIDAY <;,l.,j^U^^XA*AAAAA;i«y=^ :? AMONG THIS EASTEB'S PLANTS. Sufflcient, with Some Lacking. To the overwhelming majority of flo- rists Easter is the great holiday of the year. To plant growers the day means more than any other two holidays com- bined. While the cut flower men usually have an excellent business, it becomes more and more a plant holiday yearly and the end is not yet. Purchasers per- ceive that plant purchases please more and last longer than cut flowers, al- though there will
. Florists' review [microform]. Floriculture. APBIL e, 1922 The Florists' Review 43 READY FOR THE HOLIDAY <;,l.,j^U^^XA*AAAAA;i«y=^ :? AMONG THIS EASTEB'S PLANTS. Sufflcient, with Some Lacking. To the overwhelming majority of flo- rists Easter is the great holiday of the year. To plant growers the day means more than any other two holidays com- bined. While the cut flower men usually have an excellent business, it becomes more and more a plant holiday yearly and the end is not yet. Purchasers per- ceive that plant purchases please more and last longer than cut flowers, al- though there will always be a demand for both. It will be a late Easter and the aver- age grower would much prefer to have the date a fortnight earlier. Sometime, maybe, there will be a fixed date for Easter and the first Sunday in April would probably suit most florists. This would give a longer breathing and growing spell between Easter and Me- morial day. While probabilities would seem to fa- vor a balmy Easter, it would be unwise to bank too much on this. We have an erratic climate and the unexpected often happens; many of us have sad memories of past Easter snow storms, and even as late as mid-April we are liable to get cold and disagreeable weather. That means we must be pre- pared for such eventualities. Sometbing Unusual. Each year we are asked what there is new among pot plants. Not much this Easter, but there are a few things a little out of the common which will be mentioned in these notes. It is al- ways well to have something a little out of the ordinary, as an increasing number of purchasers want novelties. Some of them are not adapted to long shipments, but are splendid for local trade. How many beautiful subjects have been thrown down because "they will not ship"! Plants and cut flowers receive rough treatment at the hands of wholesalers and commission sales- men, and if a plant will not stand a hard shaking at the hands of the aver- age retailer, it is at once placed
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
