. Architect and engineer. anarchitect is given an opportunity to broad-cast a talk, he is in duty bound to preparea good talk, and deliver it well and without failure, at the appointed time. Postpone-ment is not to be thought of: it would causethe station great inconvenience and. per-haps, a serious loss. The radio peopleshould not be left in doubt whether or notthe speaker may be relied upon. It is im-portant to be on hand at the studio as longin advance of the broadcast as the stationmanagement may desire, usually from fif-teen minutes to a half hour. While radiois an amusement to the genera


. Architect and engineer. anarchitect is given an opportunity to broad-cast a talk, he is in duty bound to preparea good talk, and deliver it well and without failure, at the appointed time. Postpone-ment is not to be thought of: it would causethe station great inconvenience and. per-haps, a serious loss. The radio peopleshould not be left in doubt whether or notthe speaker may be relied upon. It is im-portant to be on hand at the studio as longin advance of the broadcast as the stationmanagement may desire, usually from fif-teen minutes to a half hour. While radiois an amusement to the general public, itis a serious business to those who put iton the ^ir. An appreciation of the import-ance of the time element and of the com-plexity of the system in broadcasting is duethe people who contribute their station people are delightful and anatmosphere of friendly courtesy prevailsthroughout the offices and studios. It is apleasant, interesting and it isworth while, so whv not broadcast?. j{j^ 17TH CENTURY SCREEN OE APPLIQUED VELVETIN HOUSE OF J. HENRY BEHRENS. SANTA BARBARA THE ARCHITECT AND ENGINEER ^ 28 ? SEPTEMBER. NINETEEN THIRTY-THREE V TTrrpi!»»f-ffPT iii ^B^^_^^^r f { r.» ; f f j 4^*^ ?^ a :^.i


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