. The Kodak Salesman. sman willtell you how far you can safelycarry the argument, in each part-icular case. But make the opportun-itv as much of an occasion as poss-ilile. Suppose, when someone asksfor At Home with the Kodak,you show him the frontispiece. Saythat the illustration there is theexact size of the 3A picture. Thenshow him the 3A Kodak. Explainhow easy it is to use and how theoblong proportions make verticaland horizontal images fit the filmequally well, without wasting space. Perhaps the inquirer has a cam-era. Then youll want to show himhow the portrait attachment slipsover the le
. The Kodak Salesman. sman willtell you how far you can safelycarry the argument, in each part-icular case. But make the opportun-itv as much of an occasion as poss-ilile. Suppose, when someone asksfor At Home with the Kodak,you show him the frontispiece. Saythat the illustration there is theexact size of the 3A picture. Thenshow him the 3A Kodak. Explainhow easy it is to use and how theoblong proportions make verticaland horizontal images fit the filmequally well, without wasting space. Perhaps the inquirer has a cam-era. Then youll want to show himhow the portrait attachment slipsover the lens, how the self-timerworks, and how other apparatus isused. And in every case get the nameand address of the prospective cus-tomer, so you can work towardmaking him an actual customer bysending him catalogues and salesletters from time to time. Convincehim that youll be glad to help himstart his career as an amateur]ihotographer, and therell be little(l()ul)T about where hell go to buyhis outfit. 5^/ie KODAK SALESMAN. A glimpse of Kodak Heights which shows the ideal factory environment. Buildings That Breathe A Refinement of Man The freshest of the fresli air webreathe is not pure enough norclean enough for use in the greatplant at Kodak Heights whereEastman Film is manufactured. The location of Kodak Heightsitself is a precaution. It is awayfrom the smoke and dust of thecity, while the smoke from thegreat power plant is carried awayby an enormous chimney 200 feethigh. The plant is also a model ofcleanliness—but all of these pre-cautions, M-hile quite essential, arenot in themselves enough. The realrefinement of precautionary meas-ures in the production of film is theconditioning of the air the buihl-ings breathe. ufacturing Precautions. In this conditioning process theair is filtered and washed, heated orcooled, moistened or dried as thecase demands, before it is allowedto enter the rooms where emulsionsare made, or where film is coatedor dried or packed. But always theair
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