Marketing (September-December 1908 & January-December 1909) . Swiss ribbed pure wool vests, s make, long sleeves, high neck, closed front, plain finish, tape ties, cream and natural. Thewomen of the town where Bishop & Layton do business wouldhave read such an ad. with as much interest as any personalparagraph in the paper. It would have had a real news valueto them. As a business producer it would be miles ahead ofone that did appear. It is unproductive advertising of the kind illustrated thatit would pay the manufacturer and wholesaler well to eliminate. — The man who does not adv. w
Marketing (September-December 1908 & January-December 1909) . Swiss ribbed pure wool vests, s make, long sleeves, high neck, closed front, plain finish, tape ties, cream and natural. Thewomen of the town where Bishop & Layton do business wouldhave read such an ad. with as much interest as any personalparagraph in the paper. It would have had a real news valueto them. As a business producer it would be miles ahead ofone that did appear. It is unproductive advertising of the kind illustrated thatit would pay the manufacturer and wholesaler well to eliminate. — The man who does not adv. when business is good, like theman who neglects his coal in summer, does some wild hustlinglater on.—Rusty Mikes Diary. With three meals ahead and the advertising columns open tohim, a man ought to be able to conquer the world.— BurbasBarbs. The employe who never disagrees with you should not be kept. 34 Economic Advertising Dec, 1908 Too Busy to Read?- It wont tal^e a minute and may save you hours to read about Our Levy Acid Blast Etching Machines. The above cut shows a small portion (greatly Th,s Plate shows a similar portion of a half-magnified) of the face of a half-tone plate, the tone Plate- Wflc/7/A,e etched, by our new andsmooth dots forming the printing surface. exclusive process—the Levy Acid plate was hand etchtd. N OTE the clean, square, sharp dot, the smooth, deep de-pression where etched and the uniform quality of the machine etched plate as compared with the hand etched. WE CLAIM ^| That half-tones etched by our Acid Blast Process are 100 per cent,deeper than hand etched plates. ^ That the impression is cleaner, the tonevalues truer, and the life of the cut much longer. CJ That they producebetter effecls than hand etched plates on the same quality of paper, makingpossible a great saving in cost of stock on close jobs. ^ That electros andstereos from Acid Blast Plates are much sharper and cleaner than arepossible from the old style. Ask your elec
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