. Florists' review [microform]. Floriculture. JUNK 12, 1913. The Florists^ Review 11 "AS ; The most difficult advertising on which to show results is that done by wholesalers of cut flowers. In prac- tically all other lines the efficiency of The Beview as an advertising medium is apparent in every letter that comes jii but a large part of the cut flower (inters come by telegraph—and who iiKMitions an advertisement in a wire? Of course, The Eeview performs the ^;:^lne service for the cut flower people us for the plantsmen—only it is not so apparent on the orders—The Review isn't
. Florists' review [microform]. Floriculture. JUNK 12, 1913. The Florists^ Review 11 "AS ; The most difficult advertising on which to show results is that done by wholesalers of cut flowers. In prac- tically all other lines the efficiency of The Beview as an advertising medium is apparent in every letter that comes jii but a large part of the cut flower (inters come by telegraph—and who iiKMitions an advertisement in a wire? Of course, The Eeview performs the ^;:^lne service for the cut flower people us for the plantsmen—only it is not so apparent on the orders—The Review isn't mentioned so often. Hut now and then there is a cut flower man who comes in only at certain si'.asona, who does not advertise often •?nough to have his name become a liousehold word, and who has not built up so large a business that he thinks ir would come without advertising. Siicli an advertiser KNOWS his cut (lower orders are the direct result of his advertisement, and nothing else. Like this: Am eiK'losliiK check for $30 to cover my cape .iiisiiiino advertlsinB for three Issues. AS USUAL, my ml paid me well.—T. W. Carlton, Alvln, Tex., May ai. 1913. Tlip habit is general of mentioning The Review when ordering plants. Read- ers who want to boost can do it ef- fectively by mentioning the advertise- ment when ordering cut flowers. SNAPDRAGON AND FEVERFEW. is a heavy application of manure on solid beds advisable? What kind of fertilizer would produce the best re- sults on snapdragon, grown on solid beds? What is the best treatment for getting feverfew to bloom by Memorial day? When should cuttings be taken? L. K. Solid beds require no different ma- nure than you would use on raised benches. Why should theyf Snapdrag- ons do not want an extra rich soil, else the growth will be soft. A medium soil suits them best. Make feverfew cut- tings in the fall and bench the. plants about February 1 for Memorial day ^^'oo"i- CALIiAS NOT BLOOMING. Kindly inform me wh
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