. American bee journal. Bee culture; Bees. 1920 AMERICAN BEE JOURNAL 415 a desirable sort was such as to seri- ously shave the profit. But if one is selling honey in a retail way or bottling it for a retail trade one must keep up the uniformity even if at a temporary shrinking of profit. Some of the big bottlers have learned this, while others have not. And that brings us to bottles and bottling, a branch of the business which adds materially to the cost of the product and which the consumer has to pay. When the price is high, the consumer buys reluctantly, uses sparingly and the smaller the p
. American bee journal. Bee culture; Bees. 1920 AMERICAN BEE JOURNAL 415 a desirable sort was such as to seri- ously shave the profit. But if one is selling honey in a retail way or bottling it for a retail trade one must keep up the uniformity even if at a temporary shrinking of profit. Some of the big bottlers have learned this, while others have not. And that brings us to bottles and bottling, a branch of the business which adds materially to the cost of the product and which the consumer has to pay. When the price is high, the consumer buys reluctantly, uses sparingly and the smaller the pack- age, the greater the evil. I am beginning to believe that the worst misfortune that has come to the retailing honey producer is the small bottle, say one pound or less. It sounds good to hear that the honey is bringing 40c to 60c per pound bottle. But it is not good. A little honey is bought once or twice by many people, and then they stop and turn to some cheaper sweet and seldom or never go back to honey. The claim that many people are get- ting a taste of honey who never had it before is true as far as it goes. People who have never eaten honey seldom buy it. Let many such per- sons have a free sample and they will buy it if it is within their means, but SOc honey is not within the means of many people. I know, be- cause I have stood in stores for hours and listened and quizzed. From some experiences of my own and of others I have Qome to the conclusion that a vastly greater amount of honey can be sold if put out in large packages, say one to five-gallon cans. Many a honey lover will readily buy a 60-pound can at 20c to 2Sc a pound, plus transpor- tation, and then use it freely, but that same person will hesitate long be- fore buying anywhere near 60 pounds in pound bottles. I know of one producer and dealer who sells hun- dreds of 60-pound cans directly to consumers, often shipping the cans hundreds of miles, and the same cus- tomers order year after year. Do you think
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Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
