. Florists' review [microform]. Floriculture. FLORIST »^<*^.<#^<*^'i*^<»?^<»^.<e^.'fer»>'*4J»L^f»>'fer»>'4&»)'fef»>' Mckinley day. McKinley day has not developed in the way hoped for by the trade, but in certain localities it has taken hold in fair shape and there will be a consider- able demand for colored carnations Jan- uary 29. In localities where the day is observed ilorists will do well to do a little extra advertising for the occa- sion, and even in the towns where no increased business was apparent Jan- uary 29 last year it will be well for retailers t
. Florists' review [microform]. Floriculture. FLORIST »^<*^.<#^<*^'i*^<»?^<»^.<e^.'fer»>'*4J»L^f»>'fer»>'4&»)'fef»>' Mckinley day. McKinley day has not developed in the way hoped for by the trade, but in certain localities it has taken hold in fair shape and there will be a consider- able demand for colored carnations Jan- uary 29. In localities where the day is observed ilorists will do well to do a little extra advertising for the occa- sion, and even in the towns where no increased business was apparent Jan- uary 29 last year it will be well for retailers to devote at least a part of their regular newspaper space to re- minding the people of the anniversary. One hardly can expect the public to recall these special flower days if the trade does not remember them to the extent of advertising them for a few days in advance. BEHIND THE SCENES. Where the Eeal Work is Done. "While it is necessary for a retail flower store to present an attractive appearance, appearances are not the only essential if a large business is to be handled. The time has passed when a florist could do a satisfactory busi- ness with nothing but selling space. Such facilities as will serve for ^ candy shop, or a shoe store, are not adequate for an up-to-date retail flower business of any size. If a volume is to be done to warrant the high rents downtown it is not possible to make up the work behind a screen in the back of the store. With the expansion of the business- adequate workroom fa- cilities have become of prime impor- tance and are as much to be considered as is the store itself. During the last summer the Fleisch- man Floral Co., Chicago, completely re- fitted the store, putting in new fixtures throughout, all in Carrara marble and nickelplated brass. The store is quite the most elaborate in Chicago. One large display refrigerator, at the right of the entrance, is used for roses, while another of almost equal size on the opposite side of t
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