. Florists' review [microform]. Floriculture. • ^T^ .T -;T»'V^.'^7^^r^'f?V3%'? 12 The Florists' Review Mat 1, 1918. surface would be used as was practical. Three thicknesses of glass were used in order to attaii;| this end and still have a minimum consumDtion of ice. OLEVEB ADVEBTISINa. The Philadelphia Eetail Florists' As- sociation is conducting a publicity cam- paign in one selected newspaper that, viewed from every angle, spells splen- did advertising. It is doubtfui if the trade in any one city ever combined before to educate the public to flower spects, with terrasse floor and high ceili
. Florists' review [microform]. Floriculture. • ^T^ .T -;T»'V^.'^7^^r^'f?V3%'? 12 The Florists' Review Mat 1, 1918. surface would be used as was practical. Three thicknesses of glass were used in order to attaii;| this end and still have a minimum consumDtion of ice. OLEVEB ADVEBTISINa. The Philadelphia Eetail Florists' As- sociation is conducting a publicity cam- paign in one selected newspaper that, viewed from every angle, spells splen- did advertising. It is doubtfui if the trade in any one city ever combined before to educate the public to flower spects, with terrasse floor and high ceiling, and it is well lighted day and night. The window platform of white tile is 5 X 9. The ceiling of the win- dow, finished in white paneled wood- work, is equipped with subdued electric lights to meet the maximum require- ment. • The. booth effect at the right of the store's entrance is novel and useful, for there the rest chairs and patrons' desks are located. On the opposite side is the large refrigerator. There is a base-. SIiow House of the New Woodward Flower Shop, Detroit, Mich. buying along lines quite so broad, so liberal and so convincing as the pub- licity committee of the Philadelphia as- sociation, of which Charles Henry Fox is chairman. Briefly, the plan is an intelligently worded, attractively displayed daily ar- gument in favor of flowers, their use, importance, general need and the good they do. It is an unsigned advertise- ment, more of an editorial card than an advertisement, in fact, and appears from day to day in varying lengths, al- ways one column wide and in the same faces of type and border. The pub- licity committee, after looking over the field for the best medium in which to reach the public with its daily dis- course on flowers, selected the North American, which is giving it a most at- tractive display. Mr. Fox has had some of the adver- tisements reprinted in circular form and has sent copies to the trade, sug- gesting that they be cut out an
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
