. Florists' review [microform]. Floriculture. creasing demand for flowers and the competition engendered by the demand make it necessary for the florist to go after business. He must interest his customer; he must woo her and win her. Having won her, he must do all in his power to keep her. First Principles. In succeeding articles I hope to sug- gest various methods of carrying on this campaign of acquiring and hold- ing customers, but before going into details, let us consider two principles which should be working before the shopkeeper invites trade. First, the business should be well organi
. Florists' review [microform]. Floriculture. creasing demand for flowers and the competition engendered by the demand make it necessary for the florist to go after business. He must interest his customer; he must woo her and win her. Having won her, he must do all in his power to keep her. First Principles. In succeeding articles I hope to sug- gest various methods of carrying on this campaign of acquiring and hold- ing customers, but before going into details, let us consider two principles which should be working before the shopkeeper invites trade. First, the business should be well organized; co- operation among employees should be well established, and the spirit of cooperation with other retail florists should be at work. Secondly, the busi- ness should be well systematized. There is no business where the lack of system is more fatal. Salespeople should be trained to follow a system in taking and filling orders. Stock should be bought, sold and delivered according to system, and the bookkeeper should be capable of practicing a system which is in- fallible. Mistakes in statements have an- gered and turned away many good cus- tomers. Then comes the problem of interest- ing the public. To advertise extensively is surely to arouse in- terest. Advertising material presented in an attractive form is an inducement which the reader cannot re- 8 i 81. Department stores spend enor- mous sums of money that they may get th«lf wares before the women, through whose hands four-fifths of the money is poured into these stores. The fiorist, too, should make his strongest appeal to the women. An alluring pamphlet with an appropriate sketch, announc- ing some seasonable attraction, will often secure a customer. An artistic sketch of a sweet girl graduate is a timely suggestion to her friends. At Christmas a list of floral possibilities to the fagged shopper is a boon. Book- lets containing, hints on table and wed- ding decorations furnish the hostess and bride with many valuabl
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912