Hardware merchandising September-December 1919 . Steel Pocket Rule. Advertising makes for better merchandise— Not only does advertising create a good impression regard-ing the merchandise advertised but it MAKES FORBETTER MERCHANDISE. There are added responsi-bility and written-printed claims to substantiate. 38 HARDWARE AND METAL—Advertising Section November 1,

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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc