. Cranberries; : the national cranberry magazine. Cranberries. Fees 6^ lO ISSUE OF ©eCEMBS?, 1966 / VOL. 31 - WHY THE APATHY? Some months ago, while preparing for a change in the format of Cranberries Mag- azine, we thought it might be a good idea if we could include a short article about some of our advertisers. With this in mind, we developed a column which we called "Spot- light on ; In order to get the idea started and to show other advertisers what we had in mind, we wrote about two local area suppliers. We then wrote to a dozen or so of our regular advertisers
. Cranberries; : the national cranberry magazine. Cranberries. Fees 6^ lO ISSUE OF ©eCEMBS?, 1966 / VOL. 31 - WHY THE APATHY? Some months ago, while preparing for a change in the format of Cranberries Mag- azine, we thought it might be a good idea if we could include a short article about some of our advertisers. With this in mind, we developed a column which we called "Spot- light on ; In order to get the idea started and to show other advertisers what we had in mind, we wrote about two local area suppliers. We then wrote to a dozen or so of our regular advertisers in all parts of the coun- try and offered them this space, without charge, if they would send us the informa- tion they wanted included in the story and a photograph which would be representative of their business. The results — or should I say, lack of results — were amazing. Of all the letters sent out we did not receive a single reply. Having been in the field of public re- tions before becoming editor of this maga- zine, and knowing how difficult free space is to obtain in any publication and how valuable it can be, I was awed at this apathy. I could not, and still cannot, understand why there was not an overwhelming re- sponse to this offer. Later, in these pages, the same offer was made. The response — the same as the first — none! Now — for the third time we are mak- ing the same offer. This will be our last attempt to "give" something to our adver- tisers as a sort of "thank you" for their con- fidence in us. Let me again point out that we are offering this space without charge. Established 1936 by Clarence J. Hall at Ware'ham. Mas- Publisher COMOR PUBLISHERS Box 70, Kingston, Mass. 02360 617—585-2310 Editor DONALD CHARTIER 30 Sewell St., Brockton, Mass. 02401 617—588-4595 CORRESPONDENTS -ADVISORS Wisconsin VERNON GOLDSWORTHY Eagle River, Wisconsin Oregon FRED HAGELSTEIN Coquille, Oregon Washington AZMI Y. SHAWA Junior Horticulturalist
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