. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . Alexander Hamilton Institute 19 Place, New York City obligation »rnd mt your book. Tht Ability lo Mtn. «nd fullce. (\Vrilc your namf. addrcw and butinnt position briow.). It Never Slips, BilV That is the expression you will alwayshear from the man that uses a GOES WRENCH It cant slip. The tough semi-steel jawsgrasp the nut or bolt head in a vice-likegrip. There is no give or spread to thejaws that chews the nut
. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . Alexander Hamilton Institute 19 Place, New York City obligation »rnd mt your book. Tht Ability lo Mtn. «nd fullce. (\Vrilc your namf. addrcw and butinnt position briow.). It Never Slips, BilV That is the expression you will alwayshear from the man that uses a GOES WRENCH It cant slip. The tough semi-steel jawsgrasp the nut or bolt head in a vice-likegrip. There is no give or spread to thejaws that chews the nut when heavypressure is exerted. Put all your weighton the handle. You cannot bend or break it,and the jaws wiH-iiot slip. When you buy a wrench, be sure and say—Goes. GOES WRENCH COMPANY Worcester; Mmc., U. S. A. Agents: 7. C. HcCarty & Co., 29 Murray St., Kew H. Graham & Co., 113 Chambers St., Kew York. PICTURES AND ENGRAVINGS 151 Many pieces of copy are not so fictitious. Theseare best illustrated with photographs of livemodels. Men, women and children of any ageor type can be secured to act the picture for illus-trating the story in the advertisement. Many railroad men will look at the CoesWrench advertisement as it now stands and say,None of the boys ever said that. AVhereasa real photograph of two of the boys wouldhave he
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Keywords: ., bookcentury1900, bookdecade1910, bookidtypo, bookpublishernewyork
