Billboard (Jul-Dec 1898) . Their bill boards or hoardings, as theycall them, are truly metropolitan, anafor the most part well and stronglybuilt. The Irish BillPosting Co. haveboards twenty-six feet high and 280feet long, and considered to be thefinest permanent hoarding in also have branches at London-<!<•!.•?-. Moville, Port Rush, and Color-nine, Ballymena, Omagh, Portadown,Lurgan. Strabane, Lame, with generaloffices at Dublin. Mr. J. O. Rogers isthe manager, who. with a very ef-ficient corps of assistants, lias beenvery successful. Their price for post-ing is higher than
Billboard (Jul-Dec 1898) . Their bill boards or hoardings, as theycall them, are truly metropolitan, anafor the most part well and stronglybuilt. The Irish BillPosting Co. haveboards twenty-six feet high and 280feet long, and considered to be thefinest permanent hoarding in also have branches at London-<!<•!.•?-. Moville, Port Rush, and Color-nine, Ballymena, Omagh, Portadown,Lurgan. Strabane, Lame, with generaloffices at Dublin. Mr. J. O. Rogers isthe manager, who. with a very ef-ficient corps of assistants, lias beenvery successful. Their price for post-ing is higher than ours, as their sheetsare only about one-fourth the size ofours; what we call a quarter-sheetthey call a crown; what we call a half-sheet, they call a demy; our ordinaryone-sheet, a royal. They also put agreat deal more matter on their typesheets than we do. They do not postpaper stuck together like we do, andthey cut it apart and post it in smallerpieces. As you will understand, it isusually a damper climate than A gable in Bradford, England,60 feet high. with more rain. Taper has to be putup in the best possible manner to use the same kind of paste thatwe do. but they do a great deal moresnipping, or, as they call it, fly post-ing. They are, however, beginning tosee the advantage of having as littlematter as possible on large ,this being introduced by Americanamusement enterprises, who, whenthey make tours of Great Britain, useAmerican printed paper. One seesa good many familiar pieces of paperon the boards, prominent amongwhich are Quaker Oats. Curtlss Laliel Ketchup, Nestles Food,Singer Sewing Machines, etc. The ad-vertisers of Great Britain use a greatmany enameled signs. The exteriorof all railway stations is literally cov-ered with the same, as are the tramoars, or as we call them, street cars;signs being displayed inside and our,which makes them present a very ani-mated appearance. I think a goodmany of our American advertiserscould
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