The principles of advertising arrangement . fect. We must first seeInterior decoration can be it. We must next become inter-ruined by over-decoration, by ested in it. We must next con-accumulation, by ornamenta- sider it. Then we must decidetion instead of decoration. Peo- for or against its appeal. Therepies clothes and people as indi- are four distinct mind processes. The BuUard Machine Tool Co., BMg^rx> ?nc unnc DIDIIIC 60 lamt ] UQ BQ [ Trail nmr DIBBIC IB i It is not necessary in interior emphatic, or stress, idea under- decoration that you should do standingly and effect
The principles of advertising arrangement . fect. We must first seeInterior decoration can be it. We must next become inter-ruined by over-decoration, by ested in it. We must next con-accumulation, by ornamenta- sider it. Then we must decidetion instead of decoration. Peo- for or against its appeal. Therepies clothes and people as indi- are four distinct mind processes. The BuUard Machine Tool Co., BMg^rx> ?nc unnc DIDIIIC 60 lamt ] UQ BQ [ Trail nmr DIBBIC IB i It is not necessary in interior emphatic, or stress, idea under- decoration that you should do standingly and effectively, or all that, it is not necessary in things will become a disorgan- clothing, unless you are selling ized jumble. When they areor buying clothing, it isnot necessaryin carpet, rug,textile or otherdesign that allof these proc-esses should beso clearly de-fined. There-fore, I believeadvertising, asan applied Art,bids to a great-er intelligence,or broaderform of intelli-gence, than anyof the otherapplied arts,and for thatreason I want. that, there canbe no appealin the adver-tisement alongthe four essen-tial lines men-tioned. Psy-chologically itwill be impos-sible for a massof matter unre-lated and dis-organized tomove the aver-a g e intelli-gence in thosefour lines ofmental process. BAD EMPHASIS BY ORXAMENT, IRREL-K\AXT IN THOUGHT. BAD IX SHAPE,UNRELATED TO BORDER IN KIXD. BADPOSITION OF TITLE: TOO NEAR TOP. Any process orany law whichhelps to organ- to bring every principle in ar- ize matter and to present it inrangement know^n in the world such a way to the public that itof applied art to bear on this meets the essentials of mind ac-most important thing. I intro- tivity is a law or process that isduce the principle of emphasis going to be helpful in the ad-because it is one of the most im- vertising field when it is under-portant things in the cultiva- stood. Good advertising, then,tion of a taste standard and is must reckon with the matter ofessential in decent, intellig
Size: 1418px × 1763px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912
