. Cranberries; : the national cranberry magazine. Cranberries. National Pushing Canadian Markets For Ocean Spray Products NCA Now Has Plants in British Columbia and Quebec to Meet Demand North of Border. What is probably the first well- developed plan to sell cranberries in quantity consistently in a for- eign country is that of the opening of the new Ocean Spray cannery and freezer in Yarrow, British Columbia, combined with the build- ing of NCA's first Canadian plant in St. John, Province of Quebec, in 1950. This pair of plants, one near each coast, gives good Canadian coverage. Both are ope
. Cranberries; : the national cranberry magazine. Cranberries. National Pushing Canadian Markets For Ocean Spray Products NCA Now Has Plants in British Columbia and Quebec to Meet Demand North of Border. What is probably the first well- developed plan to sell cranberries in quantity consistently in a for- eign country is that of the opening of the new Ocean Spray cannery and freezer in Yarrow, British Columbia, combined with the build- ing of NCA's first Canadian plant in St. John, Province of Quebec, in 1950. This pair of plants, one near each coast, gives good Canadian coverage. Both are operated by Ocean Spray Limited of Canada, wholly-owned NCA subsiduary. There are not enough Canadian berries on either coast at present to meet the demand, NCA says, so there will be imports from Oregon and Washington and probably some from Wisconsin to the plant at Yarrow. There is some new acre- age in British Columbia at Lulu Island and elsewhere which is ex- pected to increase rapidly. In Eastern Canada wild fruit is being used from some dozen or so grow- ers, plus some cultivated crops from Canada and Cape Cod. Sales of sauce from the St. John plant are reported by NCA to have in- creased from 4,380 cases in 1950 to 4'j,655 cases last year, or about a ten fold gain. To supplement the income from cranberries at Yarrow there will be handled Canadian fruits of the Fraser Valley, strawberries, rasp- berries, loganberries, cherries and apples. Mr. Urann reports these total 5,000,000 pounds or enough to pay for he plant in time by themselves. Can Export to Orient From the plant at Yarrow, there is also opportunity to export cran- berries to the Orient, according to Mr. Urann, as shipping has now revied and National expects to take advantage of this fact. He also de-lares NCA opportuni- ties for expanding the market in western Canada are unlimited. Right: new plant at Yarrow; Above, four tunnels in the freezer. This region is in a period of eco- nomic expansion, as is widely known.
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