. Hardware merchandising March-June 1917. the application of thenaint, and the result is general dissatis-faction. Then again if this advice to customersis followed by the presentation of a colorcard embodying more detailed instruc-tions, it is safe to assume that the aver-age person would have digested suffi-cient knowledge about the application ofpaint to make a good job. It is evident from the foregoing thatthere are several outstanding advant-ages from the intelligent use of thecolor card. The first is that it convevsto the dealer a thoroughly scientificknowledge of the preparation and in-
. Hardware merchandising March-June 1917. the application of thenaint, and the result is general dissatis-faction. Then again if this advice to customersis followed by the presentation of a colorcard embodying more detailed instruc-tions, it is safe to assume that the aver-age person would have digested suffi-cient knowledge about the application ofpaint to make a good job. It is evident from the foregoing thatthere are several outstanding advant-ages from the intelligent use of thecolor card. The first is that it convevsto the dealer a thoroughly scientificknowledge of the preparation and in-gredients of the paint which he ishandling. Secondly it enables him togive intelligent instruction to customersas to the proper application of paints,and thirdly, it constitutes a source fromwhich store clerks can acquire sufficientknowledge of a reliable character to. jjustify their giving instructions to con-strmer customers, a matter which shouldbe insisted upon by all store merchants. June 30, 1917. TI A R D \Y A R E A NO MET A L 87. TheWall Finish Leads AllOther Finishes Best Value in Wall Finishes Manufacturing MURESCO possesses a host of selling merits. Costs for residence and public building are well within theless than other wall finishes and is highly efficient, scope .of MURESCO efficiency. Churches, school-Whitening of factory plants to the plainest tinting of a buildings^ opera houses., apartment houses are all bigsmall cottage, and the most elaborate colors schemes buyers of Muresco. MURESCO will not peel, crack or rub off. A little goes a long way—veryeconomical. Made in 16 tints and colors. Sales are big—so are the profits. Write for agency proposition. Benjamin Moore & Company, Limited^ West Toronto, Ontario IIIIIINIIIIirNIIJIilllilLllllllllllllllilliniMIIIIILIIIIIhlill mi i iiiii i ii
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