. Florists' review [microform]. Floriculture. 68 The Florists^ Review Mat 13, 1920. RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING ONE BIT OF NATURE. Makes the Wliole World Kin. Tlio progress of the national publicity campaign has already proved that people need only to be waked up to tlicir real desire for in order to become steady llower buyers. They need to realize what a largo share flowers or flowering plants may have in their home life. They need to appreciate anew the refreshing restfulness of sonic bit of living nature in a world ?o largely ar tificial. Conseq
. Florists' review [microform]. Floriculture. 68 The Florists^ Review Mat 13, 1920. RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING ONE BIT OF NATURE. Makes the Wliole World Kin. Tlio progress of the national publicity campaign has already proved that people need only to be waked up to tlicir real desire for in order to become steady llower buyers. They need to realize what a largo share flowers or flowering plants may have in their home life. They need to appreciate anew the refreshing restfulness of sonic bit of living nature in a world ?o largely ar tificial. Consequently the successful florist's store must be much more tlian a place where flowers are kept and sold and floral designs prepared and displayed. It must show the natural aspects of flowers definitely in relation with their possible uses and leave not too much to be supplied by the imagination of the possible buyer. It is in this connection that various side lines, such as goldfish and canaries, have their l»est right to appear in the florists' store; they all work together to stimulate people's de tain in the center, with its delicate spray of water, its rough stonework, its quietly moving goldfish, though the lat- ter are invisible in the picture, and its border of potted plants, strikes the key- note of the store's equipment. The flowering j)lants in pots of various sizes, the window box behind the fountain, the baskets of flowers, the bird cages, whether inhabited or not, all help to suggest to anyone entering the store definite ways in which those particular articlesmight be of immediate use. When the customer's mind has been thus brought to what may be called the jiurchasing point, the sale follows at once. In addition to operating the American Floral Shop, wliich is at 216 West Fourth street, Joplin, Mo., J. E. Meinhart does business under his own name at 416 South Pennsylvania avenue, Webb City, Mo., in the same county. SPECIAL SALES NOTICES. A novel system of special s
Size: 1799px × 1389px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
