Coca-Cola Beatbox, London 2012, London, United Kingdom. Architect: Asif Khan Pernilla Ohrstedt, 2012. View of glowing structure

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The Coca-Cola Beatbox, designed by Asif Khan and Pernilla Ohrstedt is an experimental fusion
 of architecture, sport, music and technology that creates a stunning sensory experience. The visionary structure acts as a musical instrument, allowing visitors to remix Mark Ronson and Katy B’s ‘Move to the Beat’ Coca-Cola anthem ‘Anywhere in the World’ – as they pass through the building. Its giant crystalline facade structure is made up of over 200 red and white inflated ETFE cushions, each gravity-defying panel connected like a house of cards. Integrated within these panels is proprietary audio, illumination and interactive sensor technology, enabling the architecture to be embedded with rhythmical sport sounds.

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Size: 4403px × 3810px
Location:
Photo credit: © Hufton+Crow-VIEW / Alamy / Afripics
License: Licensed
Model Released: No

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