. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. by advertisingspecialists. —Money-making ideas byadvertising geniuses. —How to prepare business-getting letters. —How to prepare adver-tising matter. —How to prepare adver-tising booklets. —How to make show win-dows draw customers. —How to secure and re-tain the farmers trade. —Valuable poi n t e r s onpreparing adver t i s i n gcopy. —The best pulling slogansand catch lines. —Illustrations of well-bal-anced ads. —Noted author i t i e s onbusiness law and legalforms. —How to prepare lega
. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. by advertisingspecialists. —Money-making ideas byadvertising geniuses. —How to prepare business-getting letters. —How to prepare adver-tising matter. —How to prepare adver-tising booklets. —How to make show win-dows draw customers. —How to secure and re-tain the farmers trade. —Valuable poi n t e r s onpreparing adver t i s i n gcopy. —The best pulling slogansand catch lines. —Illustrations of well-bal-anced ads. —Noted author i t i e s onbusiness law and legalforms. —How to prepare legaldocuments. —The laws of every stategoverning the collectionof debts. ?—Index to the and cyclopedia ofeverything relating tomerchandising. —Ready reference to thisgreat store house ofbusiness knowledge. —The index makes everyfact quickly accessible. —Tens of thousands ofvaluable facts for themerchant. —Encyclopedia of informa-tion with an index ref-erence. —References to every lineof merchandising. Send All Orders to The Dry Goods Reporter, Chicago 471. Know How Your Goods are Made Every merchant, advertising man and clerk should know how the variousfabrics sold in the store are made. — It makes it possible for the merchant to buy his goods more advantageously — it makes it possible for the advertising man to -write about the goods knowingly — and makes it possible for the clerk to make more sales because the customer re-cognizes that the clerk knows what he is talking about. Here is a list of the books—they can be bought separately or in the complete set. WOOLEN AND WORSTED FINISHING. By John F. Tinimermann, Textile Expert and with the Contral Woolen Co., Stafford Springs, Conn., 320 pp., 110 illus. HalfMorocco binding. A practical working handbook for the textile operative. Price,prepaid $ TEXTILE CHEMISTRY AND DYEING. By Louis A. Olney, Head of Department of TextileChemistry and Dyeing, Lowell Texti
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Keywords: ., bookcentury1900, bookdecade1910, bookidkoesterschoo, bookyear1913
