. The Kodak Salesman. ieople who have other hobbies, ofwhich picture-making becomes anauxiliary. Everyone likes to talk about hisfavorite pastime, and to illustratehis talk with pictures. The poultry-fancier, the cattle-breeder, the hun-ter, the motorist, the gardiner, thefisherman, the mountain climber—each requires a camera if he is toget the most enjoyment from hisfavorite form of recreation. Salesmanshi]) is easy when youcan hook the thing you are s?llingonto the thing in which your custo-mer is especially interested. Think of someone who raisesdogs. Get hold of some dog picturesand show t
. The Kodak Salesman. ieople who have other hobbies, ofwhich picture-making becomes anauxiliary. Everyone likes to talk about hisfavorite pastime, and to illustratehis talk with pictures. The poultry-fancier, the cattle-breeder, the hun-ter, the motorist, the gardiner, thefisherman, the mountain climber—each requires a camera if he is toget the most enjoyment from hisfavorite form of recreation. Salesmanshi]) is easy when youcan hook the thing you are s?llingonto the thing in which your custo-mer is especially interested. Think of someone who raisesdogs. Get hold of some dog picturesand show them to him next time hecomes into your store. Ask hisopinion of the dogs, have him showyou their fine points or their defi-ciencies. Hell talk dogs, dogs, dogs—then you can talk cameras. Inmany cases your prospect will sellhimself a camera and a good one. ]\[ake the other fellows hobby dothe selling for von. Talk on All Points. People listen gladly where thereis something to be said. In your campaign talks to get peo-ple to select the No. 1 AutographicKodak Special you may safely go onsecondly, thirdly and fourthly, be-cause you can indicate specificallyyour reasons for calling it the most compact and complete camera made. Sell its size. Slip it into a coatpocket and room remains for acouple of rolls of film. Sell its equipment. IncludesKodamatic shutter with self-adjust-ing diai)hragm, Kodak Anastigmatlens /., rising front, a uniqueworm screw focusing arrangement,the autographic device. Sell its weight. Balances ateighteen ounces. Sell its style. Artistically de-signed, and handsomely done insealskin, enamel and polished nickel. Sell its capabilities. Shutter andlens equipment is such that speedsubjects hold no terrors. For everyexposure, sharp definition is assur-ed so that if a print larger than2^4 ^ 3^/4 is desired, excellent en-largements are obtainable. These are the attributes whichthe customer con
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Keywords: ., bookcentury1900, bookdecade1910, bookidkodaksalesman192122canauo
