. The Saturday evening post. ShiveringMoments jflO-rib waimthhelps through them TT certainlytakes a gooddeal of charac-ter to get upthese chillymornings whenthe alarm clockrings. Hereshelp throughthose shivering momentsin the morning: Go to your dealer andask him to show youMayo 10-rib how soft it is. Stretchit and watch it return toits original shape. Putyour hand in a Mayosleeve and notice how wellit fits. Take some Mayo10-rib Underwear homeand wear it. 10-rib knitting meansthat Mayo Underwear isknit with 10 ribs to theinch instead of the usual 8. This closer knit-ting natural


. The Saturday evening post. ShiveringMoments jflO-rib waimthhelps through them TT certainlytakes a gooddeal of charac-ter to get upthese chillymornings whenthe alarm clockrings. Hereshelp throughthose shivering momentsin the morning: Go to your dealer andask him to show youMayo 10-rib how soft it is. Stretchit and watch it return toits original shape. Putyour hand in a Mayosleeve and notice how wellit fits. Take some Mayo10-rib Underwear homeand wear it. 10-rib knitting meansthat Mayo Underwear isknit with 10 ribs to theinch instead of the usual 8. This closer knit-ting naturallymakes MayoUnderwearwarmer and moreelastic. Andthen, it enablesMayo Under-wear to smile atthe miss this 10-ribMayo warmth. See thatyou get the genuine Mayo10-rib garment—it carriesour trade-mark, shaped likea diamond, sewn in theneckband. THE MAYO MILLS , Sales Office:346 Broadway, New York City.


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