. American bee journal. Bee culture; Bees. 1921 AMERICAN Bi:i', JOURNAL 357 display copy. I didn't care to drop out of that magazine entirely, so I took a 21-line display ad. with them for a few months, but I didn't get one-tenth of the results I had from the 1-inch classified advertisement. "So I wrote the editor, telling him my experience and discontinuing my use of their publication unless it should be decided to reinstate the classified advertising columns again; told him I'd rather pay double the old rate for the classified ad. He writes me that he's going to take the matter up with
. American bee journal. Bee culture; Bees. 1921 AMERICAN Bi:i', JOURNAL 357 display copy. I didn't care to drop out of that magazine entirely, so I took a 21-line display ad. with them for a few months, but I didn't get one-tenth of the results I had from the 1-inch classified advertisement. "So I wrote the editor, telling him my experience and discontinuing my use of their publication unless it should be decided to reinstate the classified advertising columns again; told him I'd rather pay double the old rate for the classified ad. He writes me that he's going to take the matter up with the Board of Directors, using my experience as an illustration of the greater value to the advertiser of the classified ; "How does the expense of this form of advertising mount up?" "Take it the year through, 1 spend an average of between $225 and $275 a month for advertising. Right now, for the reasons I told you of, my ad- vertising is only $175 per month, but I shall begin advertising as u ual in the farm papers again in August or ; "Do you make any concessions to dealers in the matter of price or ter- ritory?" "Well, to a certain extent, yes. I give no definite territory to any dealer, but I do make a difference of 3 or 4 cents a pound in the price to them, because they soon buy in large quantities and do more or less word- of-mouth advertising for my prod- ucts. Of course, if an re- siding in his vicinity wants to buy di- rect from me, he can do so, and equally, of course, dealers are ex- pected to be fair to one another in not encroaching one upon the terri- tory usually served by the ; By this method, with an annual ad- vertising outlay of only $3,000, Mr. Facey every year disposes of honey worth at a very moderate price esti- mate at least $100,000. Of course, some years its value is considerably more; some years it may run a few thousand less. HONEY AS SANITARY FOOD By Paul Carton Dr. Carton, a
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Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
