Asda's famous slogan 'thats Asda Price' seen on the side of a trolley station at one of their 's third biggest supermarket chain Asda has been sold by its US owner brothers Mohsin & Zuber Issa and private equity firm TDR Capital won the bidding war in a £ deal. The Blackburn based Issa brothers own EG Group, which they built from a single petrol station in 2001 to more than 6,000 sites around the globe and an annual turnover of £20billion. It will be the first time Asda has been in British ownership for over 20 years.

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Keywords: asda, brand, brands, business, economy, logo, sign, station, super-centres, supermarket, trolley