Cinema News and Property Gazette (1912) . article, we are glad to say, but owing to and it is a record to be justly proud of. And the demand shows nosign of diminishing, for the firm find it impossible to even retaintwo of the machines at a time on their own premises for exhibitionpurposes. No sooner are two fitted up than some exhibitor comesalong and pats himself upon the back at his luck in being allowedto carry one off. Having said so much about the rise and progress of this enter-prise, we will now conduct our readers over 24 THE CINEMA. November, 1912. A Tour of the Premises. On the firs
Cinema News and Property Gazette (1912) . article, we are glad to say, but owing to and it is a record to be justly proud of. And the demand shows nosign of diminishing, for the firm find it impossible to even retaintwo of the machines at a time on their own premises for exhibitionpurposes. No sooner are two fitted up than some exhibitor comesalong and pats himself upon the back at his luck in being allowedto carry one off. Having said so much about the rise and progress of this enter-prise, we will now conduct our readers over 24 THE CINEMA. November, 1912. A Tour of the Premises. On the first floor we have the managers office, which also doesduty when required as a board-room. Sumptuously furnished andheated with electric radiator, yet withal wearing a distinctly businessair, one is not long here without discovering that the New Century-is an up-to-date firm, for at the managers right hand is thatlabour-saving device which also stands for accuracy, the Dicta-phone. Close at hand is the poster-room, carrving a huge stock of. DESPATCH ROOM. lithographic and letterpress printing, for the demands of the cine-matograph for poster display are gigantic. The firm is a strongbeliever in publicity, and for their exclusive films they havespecially designed posters. Whereas in many film-renting estab-lishments the poster-room is chaos let loose, here the most perfectorder is maintained, and the well-regulated system employedenables the clerk in charge, upon receipt of an order for advertisingmatter, to have the same on the rail in almost less time than it takesus to record the fact. On the ground floor we come first to the machine department, aroom which, for convenience and dimensions, many London firmswould give much to possess. Everything in uss in the picturetheatre is here to be seen—projectors, arc lamps, lanterns, trans-formers, portable effects, lenses, condenssrs, carbons, and themultifarious necessities of the trade. Naturally, this is one of themost sought after
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Keywords: ., bookcentury1900, bookdecade191, bookpublisherlondon, bookyear1912
