. Book for florists. Flowers Seeds Catalogs; Bulbs (Plants) Seedlings Catalogs; Vegetables Seeds Catalogs; Trees Seeds Catalogs; Horticulture Equipment and supplies Catalogs. t^lhe Gateway to Garden Beauty ^aughans Sced Store NEW YORK A Poster Rack That Sells the Garden A new idea seed display, U. S. Patent No. 1,661,406, used only by Vaughan's Seed Store. It sells what your customers want to buy It sells the garden. Light, staunch, compact, it will hold $100 worth of 10-cent packets, displaying each one to the best advantage, tempting the customer to take it out and add it to his purchase. It
. Book for florists. Flowers Seeds Catalogs; Bulbs (Plants) Seedlings Catalogs; Vegetables Seeds Catalogs; Trees Seeds Catalogs; Horticulture Equipment and supplies Catalogs. t^lhe Gateway to Garden Beauty ^aughans Sced Store NEW YORK A Poster Rack That Sells the Garden A new idea seed display, U. S. Patent No. 1,661,406, used only by Vaughan's Seed Store. It sells what your customers want to buy It sells the garden. Light, staunch, compact, it will hold $100 worth of 10-cent packets, displaying each one to the best advantage, tempting the customer to take it out and add it to his purchase. It is 3 2 inches tall and occupies counter space 14x34 inches. Note the dated laboratory gold certificate of High Test Seeds A Display Which Will Ornament Your Store A NY florist who maintains a retail store faces this problem: How to increase volume in dull seasons, when flower sales are few but overhead expense goes on just the same. The best answer so far is: Expand your stock. Anticipate sales opportunities, and carry new lines which your regular cus- tomers will be glad to buy of you. Seeds and Flowers Go Together In selecting new lines, you must be careful. A florist shop cannot become a department store. All important to your prosperity is the impression you make on the public mind. This must be clean-cut, unconfused. They must never think of your shop as anything but a high grade florist shop. Nothing must be added to your stock, or displayed in your store which will contradict this impression. Your side lines must be limited to such as are naturally associated with flowers. The seed business is naturally allied with the florist business. Many of your custom- ers buy seeds, and they will prefer to buy them of you, because you are expert in the use of seeds. And now you can offer them Vaughan's Seeds, the kind you use, and know and can recommend, displayed in the arustic poster-rack, illustrated above, whose brilliant colors will ornament your store. A Growing Business You
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