. Modern business lectures . de-mark be used within a given time, failing whichrights shall terminate or lapse. It is thought,therefore, that when governments offer so much inretiuTi to the manufacturer who avails himself of it,there can be no well foimded complaint if some oneelse who knows less of the potentialities of theproduct, but who has more real conservatism, takesthe mark and pays the government for protection ofwhat it asstimes to be his, as suggested by his com-pliance with the law. In some countries ones rights are established im-mediately upon the local filing of an application;
. Modern business lectures . de-mark be used within a given time, failing whichrights shall terminate or lapse. It is thought,therefore, that when governments offer so much inretiuTi to the manufacturer who avails himself of it,there can be no well foimded complaint if some oneelse who knows less of the potentialities of theproduct, but who has more real conservatism, takesthe mark and pays the government for protection ofwhat it asstimes to be his, as suggested by his com-pliance with the law. In some countries ones rights are established im-mediately upon the local filing of an application; inother coimtries there is a delay of several months;and in still others ones rights begin to run only withthe issuance of a certificate. In no case, however, isthere anything to be gained by delay in applying forregistration. What May Be Registered as a Trade-Mark You may register in the United States and in mostcountries, any name, letter, figure, design, illustra-tion, portrait, signature, or catch phrase, singly or in 14. iAVETttE HorseSpavinCure. combination, provided it is not identical with, nor sosimilar to one already adopted and used in a com-peting line in the particular country, that it maydeceive or confuse unsuspecting purchasers; andprovided also that the trade-mark is not obviouslydescriptive of the nature, ingredients, character orgrade of the article with which it is associated. Articles are considered to be in a competing linewhen they are of the same nattire, serve the samegeneral purposes and might reasonably be expected tocome from the same concern. r Also, the subject of registration must not be themere name of an individual, corporation or associa-tion (except in-those countries where commercialnames, as distinguished from trade-marks, areseparately registered) nor the name, portrait, orsignature of a living person, imless he has eitherpersonally or thru his legal guardian given writtenconsent to use it; nor, except where rights have longvested in it (se
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Keywords: ., bookauthora, bookcentury1900, bookdecade1910, booksubjectbusiness
