Donald Trump acquires the US Football League New Jersey Generals - 1985. Photograph by Bernard Gotfryd


The Trump name has been licensed for various consumer products and services, including foodstuffs, apparel, adult learning courses, and home furnishings. According to an analysis by The Washington Post, there are more than 50 licensing or management deals involving Trump's name, and they have generated at least $59 million in revenue for his companies. By 2018, only two consumer goods companies continued to license his name. Trump and New Jersey Generals quarterback Doug Flutie at a 1985 press conference in the lobby of Trump Tower In September 1983, Trump purchased the New Jersey Generals, a team in the United States Football League. After the 1985 season, the league folded, largely due to Trump's strategy of moving games to a fall schedule (when they competed with the NFL for audience) and trying to force a merger with the NFL by bringing an antitrust suit against the organization. Trump's businesses have hosted several boxing matches at the Atlantic City Convention Hall, adjacent to and promoted as taking place at the Trump Plaza in Atlantic City. In 1989 and 1990, Trump lent his name to the Tour de Trump cycling stage race, which was an attempt to create an American equivalent of European races such as the Tour de France or the Giro d'Italia. From 1986 to 1988, Trump purchased significant blocks of shares in various public companies while suggesting that he intended to take over the company and then sold his shares for a profit, leading some observers to think he was engaged in greenmail. The New York Times found that Trump initially made millions of dollars in such stock transactions, but later "lost most, if not all, of those gains after investors stopped taking his takeover talk seriously".


Size: 3156px × 4739px
Location: New York City
Photo credit: © American Photo Archive / Alamy / Afripics
License: Royalty Free
Model Released: No

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