. Cranberries; : the national cranberry magazine. Cranberries. It shouldn't surprise a stock- broker these days to learn that another survey has proven that the household "financial decision makers" don't think of common stocks as the primary path to financial security. This time it was the New York Stock Exchange itself that spent $200,000 for a five-month survey of 2,740 house- holds with incomes of more than $10,000 to arrive at this discourag- ing conclusion. As a result of this news, I expect a few more sad souls jumped figuratively through the high Exchange windows to the harsh
. Cranberries; : the national cranberry magazine. Cranberries. It shouldn't surprise a stock- broker these days to learn that another survey has proven that the household "financial decision makers" don't think of common stocks as the primary path to financial security. This time it was the New York Stock Exchange itself that spent $200,000 for a five-month survey of 2,740 house- holds with incomes of more than $10,000 to arrive at this discourag- ing conclusion. As a result of this news, I expect a few more sad souls jumped figuratively through the high Exchange windows to the harsh reality of the Wall Street pavement below. When the Ex- change spends that kind of money to learn something every broker could have told them from personal experience, it makes me wonder about their financial acumen. I believe survival today in this indus- try demands street-level offices to prevent fatal flights of despair beyond a simple stumble from the curb. Where does this same survey say the pubhc does plan to put its money? Ahead of common stock comes passbook savings account, real estate other than home, owner- ship of home/apartment, savings certificate, life insurance. United States "E" and "H" savings bonds and employee savings plan in that order. Did you know that even today we are not far from one of the market depths, as indicated by price/earnings ratios, that have only. Is. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Portland, CT [etc. ] : Taylor Pub. Co. [etc. ]
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