Canadian foundryman (1917) . e American Ever Ready Works need notfeel disappointed: but its work is just must now give a meaning to Dayl/dwhich everybody will understand, and thatin* ducational advertisingis put behind the name, in time it can well pr0V( its rut lie to l>< worth <r million or ere iitwo million dollars a letter. wise possess. Yes, advertising goes even fur-ther than that, because it creates in thebuyer a sense of security and a feeling thatthere is something in the advertised productbesides mere material, brains and skilledlabor. CANADIAN FOUNDRYMAN AND METAL
Canadian foundryman (1917) . e American Ever Ready Works need notfeel disappointed: but its work is just must now give a meaning to Dayl/dwhich everybody will understand, and thatin* ducational advertisingis put behind the name, in time it can well pr0V( its rut lie to l>< worth <r million or ere iitwo million dollars a letter. wise possess. Yes, advertising goes even fur-ther than that, because it creates in thebuyer a sense of security and a feeling thatthere is something in the advertised productbesides mere material, brains and skilledlabor. CANADIAN FOUNDRYMAN AND METAL INDUSTRY NEWS143-153 University Avenue Toronto, Canada Mention this paper when writing advertisers. It will identify tin proposition a/mut which yon require information. C \ N ID IAN FOIXD RYM \ \. The Way is Paved to Greater Profits by Melting with MonarchFurnaces You can Dispense withCostly Crucibles and W XI g\ ACTION OF HEAT InCreaSe IOUr UlltpUt Double Chamber Melting Futn»ce-Oil and Gas Two Ways of Doing It By^ Double Chamber or Simplex Monarch Method These arc the kind of utilities that are speeding up and increasingthe industrial production thai makes it possible for Great Britainand her Allies to win the War. (upper. Brass, Bronze, Aluminum, Iron. Steel, Gold, Silver andother similar metals can he melted more speedily and at a greaterreduction in cost by either one. Note the MONARCH DOUBLE CHAMBER—illustration how this furnace makes melting practically various melts of metals to follow one another in rapidsuccession. Two chambers can be used alternately. Melts in onechamber and heats to near melting point in the other. Flame isnot directed against metal, therefore there is no oxidation. The MONARCH-ROCKWELL SIMPLEX or single Chamber Furna
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