Canadian grocer July-September 1919 . nfec-tioners, many of whom expressed theirappreciation of the companys products,and the way in which they were co-operating with the retailer in buildingsales. Indeed, from the expressions ofopinion heard about the booth there couldbe no doubt of the very strong hold the various products of the company are ob-taining over the Canadian-buying strong is this feeling becoming thatthe merchant may well pin his faith tothese quality products, that in additionto their other manifold high qualitieshave a reputation for maintaining theirfreshness longer
Canadian grocer July-September 1919 . nfec-tioners, many of whom expressed theirappreciation of the companys products,and the way in which they were co-operating with the retailer in buildingsales. Indeed, from the expressions ofopinion heard about the booth there couldbe no doubt of the very strong hold the various products of the company are ob-taining over the Canadian-buying strong is this feeling becoming thatthe merchant may well pin his faith tothese quality products, that in additionto their other manifold high qualitieshave a reputation for maintaining theirfreshness longer than the products ofmany competing firms. While the de-lightful qualities of these chocolate con-fections stand out pre-eminently, thecompany has not failed to lay stress onthe importance of their products as afood, and as such they have a universalappeal. Unquestionably the two weeksexhibit will be a large factor in still fur-ther stimulating the sale of these valu-able products. 50 CANADIAN GROCER Advertising Section mtt^tLtetJPW^^. The Booth of the Teco Company, whose p roducts—well known in the United States— Are now being manufactured in Canada. TECO PANCAKE FLOUR A CENTRE OF INTEREST THE demonstration of jCgco pan-cake flour, under the Grand Standat the Canadian National Exhibi-tion, the first of its kind held at theToronto Fair, was attended with greatsuccess. At all times during the periodof the fair, the bjoth was thronged withvisitors, anxious to sample some of thedelicious pancakes that were being madeand served right on the spot. Thousandsof orders were taken, delivery to bemade by the purchasers own grocer. Teco pancake fljur is now a Can-adian product. It is manufactured bythe Teco Co., Ltd., with plant at Belle-ville, Out. The present concern is theEkenberg Co. of Cortland, , whooriginally manufactured only milk pro-ducts. Eight years ago the Ekenberg Co. endeavored to induce pancake manu-facturers to use malted buttermilk intheir products. They were not
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