Willy Wonka escaped his West End home today to deliver a special Golden Ticket to the Coca-Cola London Eye to launch The View of Pure Imagination, the London Eye's Easter Charlie and the Chocolate Factory experience. Also a chance to win the special Golden Ticket Grand Prize taking home prizes including tickets and a VIP backstage tour of Roald Dahl's Charlie and the Chocolate Factory the Musical, a private party capsule on the London Eye and a London hotel stay.

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Photo credit: © Doug Peters / Alamy / Afripics
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Keywords: costume, empicsentnewspaper, gold, golden, idsok, outfit, promotion, ticket, willy, wonka