. Canadian grocer January-March 1919. he mailorder house, hundreds of miles away, cannot do this,its only salesman is its newspaper ad. or its cata-logue description. It depends on these for the bigpercentage of its sales. One of the quickest andsurest ways of destroying mail order competition isto fight it with its own weapons. The merchantwho advertises and advertises intelligently, who hasthe goods and who is prepared to give service inhis store can oust the mail order firms from his fieldevery time. The mail order firm knows this and istireless in its efforts to find out the towns where th
. Canadian grocer January-March 1919. he mailorder house, hundreds of miles away, cannot do this,its only salesman is its newspaper ad. or its cata-logue description. It depends on these for the bigpercentage of its sales. One of the quickest andsurest ways of destroying mail order competition isto fight it with its own weapons. The merchantwho advertises and advertises intelligently, who hasthe goods and who is prepared to give service inhis store can oust the mail order firms from his fieldevery time. The mail order firm knows this and istireless in its efforts to find out the towns where themerchants either do not advertise at all or use suchsmall ads that they are non-effective. It is uselessto try to accomplish with a toothpick a job that re-quires a crowbar. The mail order firm, when itcomes to advertising, is prepared not only to usea crowbar, but to supply a travelling crane if theeffort is worth while and it has demonstrated that itpays and pays well. March 14, 1919 CANADIAN GROCER 33 Current Events in Photograph. Bomb-Proof Shedsfor Hun U-Boats The destructionwrought by the Alliedairmen in the vicinityof Bruges, especiallywhere the GermanU-boat fleet was quar-tered, was so great thatthe Huns spent largesums of money in con-structing the bomb-proof sheds shown inthe picture. Thesewere built for no otherreason than to mini-mize the losses causedby the aviators. British Goods Off Market For Some Time Toronto Grocery Broker, Recently Returned From the Old Country, Speaks of Conditions Obtaining There—Does Not Expect Any British Goods in Market Till Fall EA. LANGLEY, of Maclure andLangley, grocery and specialtybrokers, Front Street, Toronto,who has recently returned from a twomonths visit to England, does not thinkthat the English manufacturer will bea commercial factor on this market forsome time to come. It is possible, hethinks, that people wanting certaingoods of British manufacture may be?.ble to secure them by paying exorbi-tant prices, but the possibil
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