The chemist and druggist [electronic resource] . •Nielsen Jan/Feb 1991. Continued from p8 modern marketing were boosted by the fluepidemic of 1918-19 and by1929, Vicks Vaporob wasestablished in more than 60countries. Easybreathers Robinson have launchedEasy Breathers inhalanttissues, to be claimed aunique product with majorproduct benefits. The dry tissues release avapour which includescamphor, menthol and pineoils. It is an alternative tomessy liquids or rubs, saysthe company, yet stillprovides the sufferer with thebenefits of inhaling a vapour. The companys researchshowed that
The chemist and druggist [electronic resource] . •Nielsen Jan/Feb 1991. Continued from p8 modern marketing were boosted by the fluepidemic of 1918-19 and by1929, Vicks Vaporob wasestablished in more than 60countries. Easybreathers Robinson have launchedEasy Breathers inhalanttissues, to be claimed aunique product with majorproduct benefits. The dry tissues release avapour which includescamphor, menthol and pineoils. It is an alternative tomessy liquids or rubs, saysthe company, yet stillprovides the sufferer with thebenefits of inhaling a vapour. The companys researchshowed that 72 per cent ofthose who used EasyBreathers said they wouldpurchase it, if available in theshops. To support the launchan initial campaign will runregionally in womensmagazines. Appliances galore The big news in the inhalantappliances market thisWinter is the relaunch ofWrights Vaporizer in anelectric format. Nick Pearse, new productdevelopment manager atLRC Products, says thedecision was taken followingconsumer research whichshowed that, although theproduct was seen
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Keywords: ., bookcentury1800, bookdecade185, booksubjectpharmacy, bookyear1859
