. Florists' review [microform]. Floriculture. the salesroom. This arrangement points to cleanliness. But even if an observer enters by the iceman's door, he is im- pressed by another business-getter, genuine decorative beauty. The ob- server decides that the firm's motto, "We Strive to Please," is lived up to. Through the illustrations below and on page 28 we are permitted to see the store, first at one of the entrances. Here, as the illustration shows, the win- dow, 6x12 feet and tile-floored, is roomy enough to contain a large display and yet not become cluttered. Through the arche
. Florists' review [microform]. Floriculture. the salesroom. This arrangement points to cleanliness. But even if an observer enters by the iceman's door, he is im- pressed by another business-getter, genuine decorative beauty. The ob- server decides that the firm's motto, "We Strive to Please," is lived up to. Through the illustrations below and on page 28 we are permitted to see the store, first at one of the entrances. Here, as the illustration shows, the win- dow, 6x12 feet and tile-floored, is roomy enough to contain a large display and yet not become cluttered. Through the arched back of this window a glimpse of the interior is permitted. Let us open the door and enter. This brings us to a view as given in the other illustration. Here is a roomy salesroom, 20x50 feet. Throughout a delicate ivory finish is used. A floor of red tile with black tile stripes proves harmonious and is scrupulously clean. A glance to the rear shows a group of handsome set-in refrigerators, which separate the oflSce and workroom from the sales or show room. The counters, some with glass sliding doors and some with large drawers, are chosen with an eye to both appearance and practicabil- ity. The cash register, well and central- ly placed, can be used by more than one clerk without conflict and the conse- quent waste of time. In the glass show case to the right-front a line of greet- ing cards is carried. The walls of the store stand out dis- tinctly. They, too, are arranged with an eye to more sales. Baskets, plants, etc., stand on the shelves at the top of the brick walls, five feet high, which are finished in ivory with black stripes. Back of the refrigerators are the office, 12x14 feet, which has French glass win- dows, and the workroom, 20x60 feet. The basement, 20 x 180 feet, is used for storage purposes. J. W. Stokes, the proprietor, has been in the business about twelve years. He started in a small way with a tiny greenhouse. His former location was a store 20x24 feet.
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Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
