. Florists' review [microform]. Floriculture. |EEPING everlastingly at it," is the modern form of a recipe for success that was not original with the ancient Greek philosophers who expressed it in a more mellifluous style. But the florist can't sell flowers to his patrons when they are enjoying the glowing colors of the autumn in their automo- biles any more than he can when they are spending their days in the salt sea waves at Atlantic City or another sum- mer resort. So, if he would keep busy at this season, when his cut flower trade promises well, but pays only fair- ly, he must cast a
. Florists' review [microform]. Floriculture. |EEPING everlastingly at it," is the modern form of a recipe for success that was not original with the ancient Greek philosophers who expressed it in a more mellifluous style. But the florist can't sell flowers to his patrons when they are enjoying the glowing colors of the autumn in their automo- biles any more than he can when they are spending their days in the salt sea waves at Atlantic City or another sum- mer resort. So, if he would keep busy at this season, when his cut flower trade promises well, but pays only fair- ly, he must cast about for something else that will enable him to give em- ployment to the receiving teller rather than the paying teller at his savings bank. One of the first to sug- gest itself is the planting of hardy perennials, shrubs, climbers, trees, etc., and particularly the planting of hedges. The bedding plant trade is a most important part of many a florist's business in the spring. Why should he not have an equally important trade in hardy stock for fall? This line has already be- come of importance with some florists, but, in com- parison with the possibil- ities, the surface as yet has only been scratched. A Paying Proposition. What the public wants depends to a great extent upon what the public has been told it ought to have. The demand for hardy stock in general and for hedge plants in particular will increase in proportion as the florists devote more effort to per- suading the public that it should have them. There IS no reason why the sup- plying and planting of bedding plants and bulbs should be the limit of the florist's outdoor activities. In response to the prompt question, "Does it pay!" a positive "Yes" can be given, and it is for this precise reason that this branch of the business should be largely extended. Some of this work must be left until spring, of course, but at present far too much of it is left till then. The work can be better done in the
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
