Canadian grocer July-December 1903 . nooccasion for your taking offence at mycomment. It should rather be a cause forcongratulation that your attention is calledto a way by which you could save andmake more money, and such suggestionsshould be always welcome. It is a good idea to criticise each of yourads. yourself. Look for the faults, instead of for thegood points. Give due thought and attention to thepreparation of an ad. Then when it ap-pears, study it on the basis of my questionHow could this ad. be better ? If, then, you decide the ad. is not muchgood, dont get discouraged. Just makeup y
Canadian grocer July-December 1903 . nooccasion for your taking offence at mycomment. It should rather be a cause forcongratulation that your attention is calledto a way by which you could save andmake more money, and such suggestionsshould be always welcome. It is a good idea to criticise each of yourads. yourself. Look for the faults, instead of for thegood points. Give due thought and attention to thepreparation of an ad. Then when it ap-pears, study it on the basis of my questionHow could this ad. be better ? If, then, you decide the ad. is not muchgood, dont get discouraged. Just makeup your mind that youll remedy this erroror that in the next ad. you write—thendo it. And when you send me an ad. with arequest for my opinion, expect to getwhatever is due. If the ad. could be im-proved Ill try and show you how—if ithas some good points that are either un-usual or that illustrate some principle ofadvertising, its quite likely Ill call atten-tion to them. Be sure and read over the criticisms 2-2 THE CANADIAN GROCER. If we were to put a revolver at your head and say Youmust sell our^tea because we advertise, you would probablytell us to go plumb. Blue Ribbon Ceylon Tea. is the quality tea of Canada. It is hill grown in Ceylonand its value is the very best. The consumer recognizes itssuperior quality, yet we assure you your profit. You areour selling agents, and were bound to make it worth yourwhile.
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Keywords: ., bookcentury1900, bookdecade1900, booksubjectsuperma, bookyear1903
